Ola Electric Festive Offer: Scooters and Motorcycles Under ₹50,000 Shocks Market
– Ola Electric has surprised the two-wheeler market with a bold festive offer. The company announced on Tuesday that its electric scooters and motorcycles will now be available at a starting price of just ₹49,999. This scheme will run for nine days and will be based on a first-come, first-served model with limited units every day. The announcement has already created a huge buzz among buyers and industry experts, as such low prices were not expected in the fast-growing electric two-wheeler segment.
According to media reports,
the offer includes selected models like the Ola S1 X electric scooter with a 2 kWh battery and the Roadster X electric motorcycle with a 2.5 kWh battery. Both these models will be sold at the flat price of ₹49,999 during the offer period. Ola Electric’s spokesperson said that the initiative is not just about lowering prices. It is about making world-class electric vehicles accessible to a wider section of Indian customers.
The announcement comes at a time when demand for electric two-wheelers in India is touching new heights. Over the past few years, customers have increasingly shown confidence in electric mobility due to rising petrol costs, government subsidies, and growing awareness about green energy. Ola Electric, which entered the market around four years ago, has now become one of the leading players in the EV industry.
Adding to the excitement, Ola Electric has also achieved a new milestone in manufacturing. The company recently crossed the production mark of 10 lakh electric two-wheelers. This is seen as a big success in India’s push for electric mobility. To mark the achievement, the company launched a special edition of its Roadster X+ motorcycle. The special model comes in a Midnight Blue color with a dual-tone seat. This limited edition is expected to appeal to young buyers who want a stylish yet sustainable ride.
Before this festive offer, Ola Electric had already been in the spotlight for its new launch. The company introduced the S1 Pro Sport scooter, a performance-oriented model priced at ₹1,49,999 (ex-showroom). It is powered by a 13 kW ferrite motor developed in-house by Ola. The scooter features sport-tuned suspension and comes equipped with an advanced driver assistance system, or ADAS. This is the first time such technology has been introduced in an electric scooter in India. Features like adaptive cruise control, collision warning, and speeding alerts make it one of the most advanced two-wheelers in the Indian market.
The S1 Pro Sport also comes with a stylish design. It has an aerodynamic body, a small windscreen, and daytime running lights that make it easier to see during the day. The front fender and grab rail are made with carbon fiber, which gives the scooter a premium look and also makes it stronger. These features show that Ola is not only focusing on looks and performance but also on safety. At the same time, the company is making sure its festive offers remain affordable for regular buyers.
Experts in the industry believe Ola Electric is trying to attract two types of customers. The festive offer of scooters and bikes starting at ₹49,999 will pull in students, new buyers, and middle-class families who want a budget-friendly option. On the other hand, models like the S1 Pro Sport are designed for people who want powerful performance and advanced features. By offering both low-cost and premium options, Ola is trying to build trust and establish a strong position in the two-wheeler market.
The timing of this festive offer is also very important. In India, the festive season starts in late September and continues until Diwali. These months are always considered the best time for automobile sales. Most people prefer to make big purchases during this period, and companies introduce offers and discounts to boost their sales. Ola’s aggressive pricing could help the company win a large number of customers before its competitors launch their own festive deals.
Reports also mention that Ola Electric recently received approval under the government’s Production Linked Incentive (PLI) scheme. The company got certification for its Gen 3 scooters under this scheme. The PLI scheme aims to support local manufacturing and reduce imports. This fits perfectly with Ola’s long-term goal of producing world-class electric vehicles made in India, for India.
With this festive offer, Ola Electric has again shown that it wants to lead the Indian EV market. Launching scooters and motorcycles under ₹50,000 is a daring step that could change the entire game. Early signs already show high interest from customers, with many rushing for registrations.
Market experts believe that the nine-day offer could break sales records.
For now, everyone is waiting to see how the market reacts. Will Ola’s competitors lower their prices to match? Will Ola’s showrooms and website be flooded with buyers for these limited units? These questions will be answered soon. But one thing is already clear: the Indian electric two-wheeler market has entered a new era with Ola’s bold ₹49,999 festive offer.